November 22, 2017, 9:51 pm

Ad Idea # 3

Filed under: advertising,Peter Radizeski — Monday, February 22, 2016 @ 2:54 pm

ad-3

 

Ads need to quickly visual the key message.





Show Me the Money!

Filed under: books,Peter Radizeski — Monday, February 16, 2015 @ 2:20 pm

This phrase by Cuba Gooding and Tom Cruise became famous after the release of the movie, Jerry Maguire: Show me the Money!

Lately, my friends have been talking about the money. Their focus is all wrong. You don’t get money by focusing on money. You get money by setting a plan in motion and working on that plan to get money. Focus on the activity.

When I am coaching salespeople, it isn’t how many deals did you close. It is what activity have you done every day to put yourself into position to be successful.

Success does happen by accident; it happens by Habit.

It doesn’t happen overnight. It is like gardening: it takes seasons and labor to grow a garden.

The gurus running rampant on Facebook are all shilling some version of the premise of the book The Secret, which itself was a ripoff of the Law of Attraction. Some people tell me you can trace the Law of Attraction all the way to the Bible. I just know that Norman Vincent Peale, Earl Nightingale, Napoleon Hill and Jim Rohn believed in it and taught it.

WikiHow has a cartoonish look at the Law of Attraction, but the visualization and goal setting are true. This seems silly but the kernel behind goal setting is that once written down and dated, your intention set, your mind works on achieving your goals. So, yes, what you think about is what you get.

But chasing after money means you won’t catch it. There’s no shortcut to success. Read the Millionaire Next Door. The NBA and NFL players end up broke because they don’t have a good psychology of money. Neither do most Americans. Me included. Loral Langmeier used to say that Wealth is a Team Sport. That’s why you need a bookkeeper, CPA, lawyer, adviser, coach.

Best advice I can give you is stop chasing money. Stop worrying about money. The more you worry about money, the more worry you get. Set a goal, make a plan, work the plan. If you want a better life, more money, there are actions to take – take action. Focus on the activity that will improve you. Everything flows from that.

Every year I read Napoleon Hill’s Think and Grow Rich. It is worth a read at least once. But like Zig said, “People often say that motivation doesn’t last. Well, neither does bathing, that’s why we recommend it daily.” It’s why I read it every year. And I listen to Jim Rohn, Les Brown, and Earl Nightingale’s The Strangest Secret and Lead the Field.

Being positive and staying on track with focus, motivation, developing good habits — it takes work. It is a daily effort. Sometimes we need some help, some motivation, some reminding. Hope this helps.

secret





I get asked about social media strategy all the time. Social media marketing is just one tool in the Marketing toolbox. PR, advertising, website, online, offline, branding, PPC and so much more are all a part of marketing. Obviously, no one can do it all in small business.

Many want a short cut to success. As if there was a magic bullet. There isn’t.

Social media is a tool, a set of platforms for publishing. But what are you publishing?

The 4 questions you have to ask are:

1. What do you want to be known for? What is your super power?
2. Who do you want to engage with?
3. What do you want them to do?
4. How will you get their attention? How will you get them to engage?

4.5 Where do those people hang out online?

There isn’t a twitter strategy. There is a marketing strategy whereby twitter is one piece of the puzzle.

And sales is about being helpful and friendly. To make a friend you have to be a friend.

And finally, on social, be social, be interesting, engage with others.

Just some tips for your week.

7 of The Best Content Marketing Tools to Use in 2015

A great definition of a brand: “your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do…. the sum total of what we think and believe and feel about what this company makes” is the brand.





I have a bunch of gripes with Match.com, not the least of which is the auto-renewal without billing or notice. But what really grinds me is the lying. The company plain lies. Almost every time I get an email that says someone liked a photo of me or contacts me, that profile has been unavailable — even just 15 minutes later! How is that possible?!

They got me to buy a membership by sending me 3 emails in a week about women being interested. Nice scam!

Today, Match is telling me that I “interacted” with people so that is why I am getting these “matches” (profiles to look at). When I view the history, no interaction. So what did I miss?

“The profile you’re looking for is not available at this time. Instead take a look at these.” I get this message often. And I have to wonder what criteria Match uses at all. Half the profiles they show me are too young or I am a little too old.

I won’t even get into a rant about profiles and old (or no) pictures.





What Books Affected You?

Filed under: books,Peter Radizeski — Wednesday, August 27, 2014 @ 11:33 am

On Facebook, one challenge is to list 5 books that have affected you. It has been an interesting set of lists.

God Winks by SQuire Rushnell

Linchpin by Seth Godin

Tribes by Seth Godin

5 Pieces of the Life Puzzle by Jim Rohn (and the Art of Exceptional Living CD)

Endless Referrals by Bob Burg

The Sales Bible by Jeffrey Gitomer

Think and Grow Rich by Napoleon Hill

I read a lot of mysteries from Robert Parker (Spencer); Robert Crais; Eric Van Lustbader; David Morrell; Ed McBain; Jack Higgins; Barry Eisler; Michael Connelly; Vince Flynn; and Lawrence Block.





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