Harvard Business revenue has 3 articles about Better marketing. One on Obama. Another on marketing during a Recession. And the third is interesting because it asks How would Walt Disney market in 2009.  IN all cases, story and delivery are the Key.

Entrepreneur magazine has a list of the best and worst marketing ideas ever. Vegas, Mac, Reese’s Pieces, Tylenol, Nathan’s, Livestrong and Blendtec have some of the best ideas that can translate into lessons for any marketing professional.

Worst idea actually went to America’s Top Guerrilla Marketer (according to FastCompany), Sam Ewan of Interference.

By looking at good and bad pieces of marketing (and reading all that direct mail), you can get a feel for what might work with your audience.

This is the story about Organic cotton.  Some folks (like my wife) are in to the whole organic story. But how much is it a fable when only 5% of the fabric is Organic Cotton (or Bamboo) and the other 95% is regular cotton?? Would you buy a head of lettuce that was 5% Organic?

QuickSilver is dumb in doing this (which explains why it was on the clearance rack).