June 19, 2018, 6:47 am

Why Blog? BarCampTampa style

Filed under: blogging — Sunday, September 25, 2011 @ 12:39 pm

Yesterday was BarCamp Tampa Bay 2011 with a record of 350 attendees. Lots of tech talk, even in the BlogCamp Tampa room. We did have a couple of good talks about how to be a better blogger. My talk on Why Blog was interactive, which if you know me is how I like it. I didn’t get through even half the slides, so here they are.

350 Words

Filed under: blogging,Marketing Tips,Peter Radizeski,social media — Sunday, June 13, 2010 @ 10:17 pm

350 words is an easy target. It’s a half page column in a magazine. (It’s my quota every month for the print magazine, Internet Telephony). Hugh MacLeod of Gaping Void says that 300 words a day is easy. He’s right (and write). Read it here.

If you are blogging, you have to do it regularly. So set a schedule and hit that 300-350 word quota.

Why Blog?

Filed under: blogging,Guerrilla Marketing,Marketing Tips,Peter Radizeski,PR,social media — Monday, February 22, 2010 @ 9:23 pm

You can’t read any marketing material without hearing about social media – Twitter, Facebook, LinkedIN, Google Buzz, tec. — but blogging is also a social platform. Twitter is defined as a micro-blogging service. Instead of a whole paragraph or a whole page, it is a 140 character blog post to the Twitter service. Who says you can’t blog?

Why blog?

A bunch of reasons including to demonstrate your subject matter expertise; for publicity (PR); to become a Trusted Advisor; for reputation; or to just be heard.

In general, you blog for marketing.

A side effect of blogging (and other social networking) is SEO (search engine optimization) – or at the very least, search engine results. If you create enough organic, genuine content around your subject or topic (or keyword), the search engines will ikely find it (eventually). The more content and the more frequent you create content, the better your search results. So blog often.

I Can’t Write!

Filed under: blogging,Free Marketing,Internet Marketing,Online Marketing,Peter Radizeski — Monday, February 8, 2010 @ 10:46 am

I hear this all the time. “I can’t write. I don’t have time. What would I write about? I’m a lousy writer.

Seth Godin would say that is your lizard brain yelling at you. It’s creating excuses, throwing up obstacles. I say, “Just do it.”

You can’t write, but you can if you practice. You can if you are writing about something you believe it. (You believe in your company’s products and services, I hope.)

You have to make time. Marketing costs money or time. Either hire a marketing firm or schedule some time – regular appointments when you are freshest is best.

What do I write about? I have answered this numerous times. Tell stories about your customers, your community, your industry, your employees, your charity. What do you talk about at networking events? Write a short post about that. (It’s a place to start!)

You are a lousy writer – now. With practice (and maybe some editorial help) you will get better. But to do that you have to get started!

If you don’t want to write — audio and video work too!

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