I hear this all the time. “I can’t write. I don’t have time. What would I write about? I’m a lousy writer.
Seth Godin would say that is your lizard brain yelling at you. It’s creating excuses, throwing up obstacles. I say, “Just do it.”
You can’t write, but you can if you practice. You can if you are writing about something you believe it. (You believe in your company’s products and services, I hope.)
You have to make time. Marketing costs money or time. Either hire a marketing firm or schedule some time – regular appointments when you are freshest is best.
What do I write about? I have answered this numerous times. Tell stories about your customers, your community, your industry, your employees, your charity. What do you talk about at networking events? Write a short post about that. (It’s a place to start!)
You are a lousy writer – now. With practice (and maybe some editorial help) you will get better. But to do that you have to get started!
If you don’t want to write — audio and video work too!