Seth Godin gave us this story about Photographers. There is not a camera problem in the US. Ask Kodak. Every cell phone has a camera built right in.
Facebook paid $1B for Instagram, a photo app, because FB is a photo sharing website. Flickr and all the rest just missed the boat.
Seth Godin talks about Industrial Photography as a way to express that most customers cannot distinguish between photographers. If the customer cannot differentiate, it is a commodity.
How are commodities chosen? It will come down to one picture the customer likes of yours (if they can find one), or a referral; otherwise it comes down to the price.
Seth says, “You have to go to the edges.”
Otherwise, you have to re-package the way you sell photos. Like a baby’s first year of photos, as many as you like for $99 a year. Come into the studio with any appointment and we shoot your baby.
Another suggestion is to read this book: Fast Track Photographer.
You are going to have to put on a show. Create scarcity.