November 22, 2017, 9:55 pm

The Life is Good story

Filed under: branding — Sunday, September 15, 2013 @ 8:14 pm

life-is-good





The Photographer’s Story

Filed under: branding,Free Tips,seth,Strategy,Unique Ideas — Friday, May 18, 2012 @ 1:25 pm

Seth Godin gave us this story about Photographers. There is not a camera problem in the US. Ask Kodak. Every cell phone has a camera built right in.

Facebook paid $1B for Instagram, a photo app, because FB is a photo sharing website. Flickr and all the rest just missed the boat.

Seth Godin talks about Industrial Photography as a way to express that most customers cannot distinguish between photographers. If the customer cannot differentiate, it is a commodity.

How are commodities chosen? It will come down to one picture the customer likes of yours (if they can find one), or a referral; otherwise it comes down to the price.

To be Annie Leibovitz or Jill Greenberg, you have to extend your art – and make lots of photographs that people hate. So that some will pay a lot for your photos to stand out.

Seth says, “You have to go to the edges.”

Otherwise, you have to re-package the way you sell photos. Like a baby’s first year of photos, as many as you like for $99 a year. Come into the studio with any appointment and we shoot your baby.

Another suggestion is to read this book: Fast Track Photographer.

You are going to have to put on a show. Create scarcity.





The Idea of 150%

Filed under: branding,consulting,Online Marketing,Peter Radizeski,seth,Strategy — Tuesday, September 6, 2011 @ 9:09 am

The whole idea of giving more than 100% is goofy. How do you give more than all?

With the passing of Trey Pennington over the Labor Day weekend, a few blogs wrote about the pressure they were under in today’s economy and ever changing marketplace.

I’m confused by that. While I am not as well known as some social media personae, I am a consultant, marketer, author, speaker and an event planner.

I strive to give my best. Every time. I want every event to leave the audience with an A-ha moment. I look for improvement at every opportunity. I try to write better, clearer, more concise. I try to leave my audience with valuable take-aways.

The blog is part of not only the fremium revenue model, but the gift that I give to my audience. Actually to my tribe. I don’t write for everyone. I don’t create events for everyone. I do what I do for the success of my Tribe.

There’s a concept in math of getting closer and closer but never reaching the target. Each step is half the other. Each step is as hard or harder than the last. Yet never quite reaching the target. That target for some is perfection. It’s great to strive for, but it is overwhelming and exhausting to be obsessed with perfection.

You can’t top every speech.

Every blog won’t get a favorite in someone’s reader.

Every tweet doesn’t get a RT.

Maybe the social media audience allows for immediate feedback, but for many they don’t even see your posts in their stream.

If you have 20K followers how many actually pay attention?

You should be focused on your Tribe.

In Linchpin, Seth Godin talks about being an Artist, a Genius and shipping. Good enough often is.

I’m not saying do sloppy work. I am saying focus on your Tribe – not everybody. If everything you do – blog, speak, plan, write – is done with the intent to improve the business of the tribe members, then it will all work out.





Does Your Brand Polarize?

Filed under: branding,Peter Radizeski — Thursday, April 8, 2010 @ 9:28 pm

In Seth Godin’s blog post, Secrets of the biggest selling launch ever, he writes 10 tips for shipping as secrets that Apple utilized for its iPad launch.

The biggie is “Don’t try to please everyone!”

I spend a good portion of my day convincing clients that their target is NOT Everyone. For example, if you are B2B, that eliminates a lot of the audience right there. If you have a geographic limit to your delivery area, you just shrunk the audience. See? Get it?

The other side to that is Seth’s point that you can’t please everyone. And why would you want to?

In sports, fans love their team and hate everyone else. Other examples include:

  • Coke versus Pepsi
  • Chevy vs Ford
  • Burger King vs McDonald’s
  • Democrats versus Republicans

Brands polarize.

If your brand doesn’t have haters, you don’t have any Brand Loyalty. You don’t have enough people emotional attached to your brand. They haven’t had a great experience with your product or service or people (like say Zappos or Tom’s Shoes). They don’t have a story to tell about it.





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