June 19, 2018, 6:52 am

Lessons From Startup Weekend

Filed under: Peter Radizeski,Strategy,Unique Ideas — Sunday, November 18, 2012 @ 2:57 pm

Tampa’s third Startup Weekend was this weekend. It is a 54 hour stretch from Friday evening till Sunday evening, where the community comes together to create startups – in 54 hours!

You show up with an idea for a startup. All the attendees vote on the ideas to see which ones will be worked on. Teams are formed to work on the top ideas.

The best ideas do not always win. The clearest messaging wins. The idea owner that can socialize his idea and create a team wins.

There are lessons to be learned. First and foremost: Fail Fast!

Attendees didn’t know everyone and what their skills were. We live in a time of Google+, FB, LinkedIn, WeareTampaBay, Nulister — plenty of places to figure out what people do.

There is also twitter to ask: Hey looking for ______ @ #SWT

How about old-fashioned face-to-face networking — work the room!

Each team has to have a programmer, a business person and an idea creator – at a minimum. Coaches are available. Plus, like Who Wants to be a Millionaire, you can call a friend or Skype on in via video-chat.

The weekend culminates in a pitch. This is where the rubber meets the road. Can you clearly and concisely tell the audience (and judges) what your idea is, what problem it solves and how you will go-to-market?

Well, got to go listen to the pitches!

A Brief on Seth’s Books

Filed under: Peter Radizeski,Strategy,Unique Ideas — Friday, October 19, 2012 @ 10:23 am

Seth Godin started with Permission Marketing, which was about getting permission for the attention of your audience. Your audience is your Tribe. His book Tribes is all about building and more importantly leading a tribe.

In The Dip, under 100 pages, Godin talks about knowing when to quit – and when to forge ahead.

In Purple Cow, he talks about being Remarkable. Baking something special into each product or service. “Advertising is for the boring!”

In Linchpin he combines it all. More than just building remarkable products and leading tribes, but putting Art into the world. Art is the gift you give the world. It’s about shipping your gift, your Genius, to the world. That can make you a purple cow. That will make you a Linchpin.

There are many ways to be a Linchpin. Your art can be in connecting people, like Keith Ferrazi or Michelle Welsh. Your art can be about making the complex simple. In programming and in tech sales, this skill is needed to be successful.

When I read Linchpin, it tied all of the other books together for me.

As a consultant, I am a freelancer. Freelancers have their own set of challenges. One is how to set yourself apart. Risk and fear play roles in many people’s minds. (That’s the Lizard Brain talking – IGNORE it!) The mindset for being a successful freelancer is significant if you are want to separate yourself from the crowd of web designers, marketing consultants, social media guru, etc.

When I went to the Pick Yourself event, Seth was giving us permission to go do our Art. Go be Weird. Go Ship!

Poke the Box and We are All Weird were books to help people realize that Picking Yourself and taking risk – being weird, shipping good enough art – are necessary. Risk and experimentation help us hone our craft. Weirdness helps us stand out.

I’m not discounting his other books – Meatball Sundae, All Marketers, Big Red Fez, Knock Knock, Prize Inside. I think those were stand alone guides for marketers for this new age of marketing – blogs, websites, social media, etc. Valuable books, just outside the map of Linchpin.

Just some thoughts today as I was asked about Seth’s books today on twitter, last week at BarCamp Tampa, and by Vic.

What is a Red Ocean?

Filed under: Marketing Tips,Peter Radizeski,seth,Strategy,Unique Ideas — Monday, August 20, 2012 @ 9:48 am

In the book Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne, the authors discuss competition. In the Red Ocean, each business is faced with hyper competition – just so many players that the marketplace (the ocean) is red with blood from a price war. Long distance and cellular are Red Oceans.

In 2003, Hosted PBX was a Blue Ocean. Today, it is a Red Ocean. In a Red Ocean, it is a race to the bottom.

Wal-Mart, Lowes, Home Deport, Costco represent Red Ocean companies. It is all about low-cost – driving the costs down to kill competition. Consumers have been trained that these big boxes are cheapest (which may not be true). Red Ocean.

A Blue Ocean is about innovation and differentiation, while also driving efficiencies.

Starbucks is an example of Blue Ocean strategy. Lexus is another as it turned a Camry into a luxury brand.

The Photographer’s Story

Filed under: branding,Free Tips,seth,Strategy,Unique Ideas — Friday, May 18, 2012 @ 1:25 pm

Seth Godin gave us this story about Photographers. There is not a camera problem in the US. Ask Kodak. Every cell phone has a camera built right in.

Facebook paid $1B for Instagram, a photo app, because FB is a photo sharing website. Flickr and all the rest just missed the boat.

Seth Godin talks about Industrial Photography as a way to express that most customers cannot distinguish between photographers. If the customer cannot differentiate, it is a commodity.

How are commodities chosen? It will come down to one picture the customer likes of yours (if they can find one), or a referral; otherwise it comes down to the price.

To be Annie Leibovitz or Jill Greenberg, you have to extend your art – and make lots of photographs that people hate. So that some will pay a lot for your photos to stand out.

Seth says, “You have to go to the edges.”

Otherwise, you have to re-package the way you sell photos. Like a baby’s first year of photos, as many as you like for $99 a year. Come into the studio with any appointment and we shoot your baby.

Another suggestion is to read this book: Fast Track Photographer.

You are going to have to put on a show. Create scarcity.

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