November 22, 2017, 9:56 pm
At BarCamp Tampa Bay, I like to give talks to Freelancers, Coaches and Consultants – the 1099 set. These are the free agents hired by businesses and people to help them. I think that our economy is going to be filled more and more with free agents fighting for jobs that previously might have been employment (W-2). [That was the topic of an earlier freelance talk.]

A previous talk I did called 40 Tips for Freelancers.
A useful article for Creatives: 12 Most Practical Quotes To Help Artists Prosper




The Idea of 150%

Filed under: branding,consulting,Online Marketing,Peter Radizeski,seth,Strategy — Tuesday, September 6, 2011 @ 9:09 am

The whole idea of giving more than 100% is goofy. How do you give more than all?

With the passing of Trey Pennington over the Labor Day weekend, a few blogs wrote about the pressure they were under in today’s economy and ever changing marketplace.

I’m confused by that. While I am not as well known as some social media personae, I am a consultant, marketer, author, speaker and an event planner.

I strive to give my best. Every time. I want every event to leave the audience with an A-ha moment. I look for improvement at every opportunity. I try to write better, clearer, more concise. I try to leave my audience with valuable take-aways.

The blog is part of not only the fremium revenue model, but the gift that I give to my audience. Actually to my tribe. I don’t write for everyone. I don’t create events for everyone. I do what I do for the success of my Tribe.

There’s a concept in math of getting closer and closer but never reaching the target. Each step is half the other. Each step is as hard or harder than the last. Yet never quite reaching the target. That target for some is perfection. It’s great to strive for, but it is overwhelming and exhausting to be obsessed with perfection.

You can’t top every speech.

Every blog won’t get a favorite in someone’s reader.

Every tweet doesn’t get a RT.

Maybe the social media audience allows for immediate feedback, but for many they don’t even see your posts in their stream.

If you have 20K followers how many actually pay attention?

You should be focused on your Tribe.

In Linchpin, Seth Godin talks about being an Artist, a Genius and shipping. Good enough often is.

I’m not saying do sloppy work. I am saying focus on your Tribe – not everybody. If everything you do – blog, speak, plan, write – is done with the intent to improve the business of the tribe members, then it will all work out.





How to Jump from W-2 to Freelancer

Filed under: consulting,Free Tips,Peter Radizeski — Friday, April 3, 2009 @ 11:42 am

At IM Spring Break, the talk from attendees that hold a W-2 is that they want to be a freelancer. (What’s a W-2? An employee).

Do you want to be a Freelancer or an Entrepreneur? Big difference. A freelancer is, in the words of E-Myth, a Technician. He trades hours for money and has traded in his W-2 to have a job in his own business. An Entrepreneur is going to move beyond being a Technician, outsource work, manage projects and people, and some day convert that leverage for a beach location.

What freelancers forget is that as a W-2, other departments/employees handle customer service, IT, HR, sales, accounts receivable, admin tasks, payroll, etc. As a freelancer, YOU will be handling ALL of that stuff. It means you will spend about 35-45% of your time doing anything BUT those tasks you love. That becomes a bummer.

Straddling the W-2 means that you have a full-time job but you are taking in some freelance work until you can get enough of a base of work to leave your W-2.

How can you market your services? Many ways: blogging, slideshare.net, freelance sites (guru.com, ifreelance, elance.com, odesk), speaking, webinars, and other ways. Get started and see what happens.

One last hint: set up an LLC or S-Corp so that your payments go to a corporate entity and you get some tax benefits. A few other resources: your CPA (you have one right?), a financial planner, corporate lawyer, Board of Advisors, SCORE, and a Mentor). Good luck!





25 Ways to Prevent Layoffs

Filed under: coaching,consulting,Peter Radizeski,Unique Ideas — Thursday, March 26, 2009 @ 2:21 pm

CFO’s don’t think 2009 will be the year of recovery – “83 percent predicting we won’t see relief until the first half of 2010 or later,” according to the TechJournalSouth.

Options CFO’s  are considering or using to avoid layoffs include:

  1. Redistribution of responsibilities;
  2. elimination of bonuses;
  3. restructuring;
  4. reduced payroll and
  5. options to telecommute.”

Reduced payroll can include: shortened work weeks; no overtime; mandatory time off; pay cuts. Although employees get disgruntled with these measures, a frank discussion with employees should help everyone understand that it is far better to take a little less now than to be unemployed altogether.

In reports I am seeing, companies are refraining from touching health benefits but are suspending 401K matches and other monetary benefits.

And here are twenty more from TechRepublic‘s article “Layoff: A Four-Letter Word in Any Economy,” by Steven Martin, president of Profit Professionals of Business Solutions – The Positive Way.





Next Page »
Pages
   About Peter  |   Contact Me  |   RSS Feed
  Marketing Blog   |   Copyright
Copyright 2005-2008 Marketingideaguy.com - Marketing Ideas and marketing tips from Peter Radizeski - Tampa, Florida 33624