January 22, 2018, 6:16 pm

Two Sides of the Funnel

Filed under: Internet Marketing,Marketing Tips — Thursday, June 20, 2013 @ 8:55 am

flipped-funnel

from the Digital CMO Summit 2013 and Joe Jaffe:  The traditional funnel versus the flipped funnel. Inbound versus Outbound. Promise versus Social Currency.





8 Parts of Book Yourself Solid

Filed under: Marketing Tips,Offline Marketing,Online Marketing — Tuesday, May 21, 2013 @ 2:50 pm

Micheal Port wrote Book Yourself Solid in 2006. last month, he released Book Yourself Solid Illustrated. He has a workbook and now a web app that takes you through the course exercises. This week he did a live 3-day class in Seattle for a small group, but he chose to live webcast the class. It has been quite helpful.

these are the 8 parts of the course.

  1. ESTABLISH CREDIBILITY.
  2. CREATE VISIBILITY.
  3. EXPAND INTO MORE MARKETS.
  4. GET YOUR MESSAGE OUT IN A BIG WAY.
  5. EARN HIGHER FEES.
  6. INCREASE YOUR CONFIDENCE.
  7. STAND OUT FROM THE CROWD.
  8. GET MORE CLIENTS.




So You Want to Get Funded

Filed under: Marketing Tips,startup,Strategy — Wednesday, May 8, 2013 @ 12:57 pm

So you have this great idea you have been working on and you want to get funded. What do you do?

Ask yourself a bunch of questions:

Why do I need funding? There are friends and family; kickstarter and other crowd funding ventures; and there are sales strategies you could use.

Still want VC money, huh? Okay. Is it a killer idea? What’s the value proposition? Why should anyone care about it? Is all this on your website?

How good is your website?

Are you gaining traction at all – in sales or marketing?

Do you have a strong management team or at least a very experienced Board of Advisors?

Have you done any networking to meet with any VC’s or money people?

Have you applied to demo at DISRUPT or DEMO or any other expo?

Have you done media outreach? Have you talked to Sarah at TechCrunch or any other big blogger in your space?

When the VC googles you, your team, your product and your company, what will they find?

Not every idea gets funded. Most killer ideas do get funded, especially if they have some marketing in place, a business model and a strong team.

So you need money, but have you done all you can to make yourself visible enough to the money?





Books You Might Considering Reading

Filed under: Marketing Tips,Peter Radizeski,Sales Tips — Thursday, November 8, 2012 @ 9:37 am

Last night during a talk, I mentioned a bunch of books. Here they are:

My last seminar with Seth was about Picking Yourself. I had slides on that last night.

  • Think and Grow Rich by Napolean Hill – wikipedia cliff notes and here it is in a PDF.
  • Endless Referrals by Bob Burg is the first sales book I ever read.
  • Drip Marketing by Glenn Fallavollita
  • Eat That Frog by Brian Tracy about Time Management
  • Tim Ferriss launched 4 Hour Work Week at SxSW with this 40 minute talk.

Jim Rohn was my first coach. This is his 1 year coaching program about personal development. Here is Jim talking about Happiness is an Art.

Keith Rosen was my sales and busness coach for a while. If you want a coach, you can try CoachU or Noomii. If they don’t test you about your coachable and what your goals are, that is not a good coach.

Loral Langemeier – The Millionaire Maker’s Guide to Creating a Cash Machine. Her 12 building blocks of wealth.

Les Brown is one of Jim Rohn’s disciples and he is a good motivational speaker – YouTube.

Michael Port – Book Yourself Solid.

Other Books:





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