November 22, 2017, 9:53 pm

Identify Targets

Filed under: Marketing Tips,Offline Marketing,Online Marketing,Peter Radizeski,seth — Friday, October 4, 2013 @ 1:59 pm
“If you’re working in marketing, the temptation is to seek out and evangelize those that ‘don’t get it,’ to find and sell to the skeptics,” writes Seth Godin. “In fact, real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.”
I learned this lesson long ago. You can’t convince everyone that resale DSL isn’t the long term play. You can’t convince people that the money will go to Layer 1 or Layer 7. You can just talk to the people who get it. (Maybe they can convince others.)
Same with your business. You can’t convince everyone that cheap DSL or cable modem is the wrong avenue, but then you only have to convince one to two thousand of that (not millions).
Identify and Target the best and most profitable prospects.




Are You Going to Krypton?

Filed under: Offline Marketing,seth — Wednesday, September 25, 2013 @ 3:04 pm

krypton-college

Krypton Community College is a new concept for learning from Seth Godin & crew. “Krypton is a new online/offline project based on a simple idea: we learn better when we do it together.

It’s a free course that makes it easy to organize an in-person ‘book group’ to discuss ideas–books, websites, TED talks and other varieties of useful learning.”

Krypton is a four-week in-person process of soft skills to Ship Your Art!

Krypton CC forum

Krypton Meetup

Krypton Community College swag

The first course that you teach in your community to people you know: Go: How to Overcome Fear, Pick Yourself, & Start a Project that Matters. There is a student and organizer set of notes on the blog.





Did You Know Tele-Marketers Need Licenses?

Filed under: Offline Marketing — Monday, July 15, 2013 @ 10:04 am

I just learned that in Florida Tele-marketers need to be licensed. Not just the company doing the tele-marketing but each tele-marketing rep!

“Telemarketing without a license is a felony under Florida law, which requires all businesses and individual salespersons engaging in telephone solicitation to be licensed by the state.”

Each business pays $1500 annually and each employee is $50, according to the state of Florida website. But the list of exemptions in the law are long, including:

“A person who does not make the major sales presentation during the telephone solicitation and who does not intend to, and does not actually, complete or obtain provisional acceptance of a sale during the telephone solicitation, but who makes the major sales presentation and completes the sale at a later face-to-face meeting between the seller and the prospective purchaser in accordance with the home solicitation provisions in this chapter. However, if a seller, directly following a telephone solicitation, causes an individual whose primary purpose it is to go to the prospective purchaser to collect the payment or deliver any item purchased, this exemption does not apply.”

The state of Florida is cracking down on tele-marketers, but if you do the math, we probably spend more money chasing them than we collect.

Tele-marketing rules summary for Florida.





8 Parts of Book Yourself Solid

Filed under: Marketing Tips,Offline Marketing,Online Marketing — Tuesday, May 21, 2013 @ 2:50 pm

Micheal Port wrote Book Yourself Solid in 2006. last month, he released Book Yourself Solid Illustrated. He has a workbook and now a web app that takes you through the course exercises. This week he did a live 3-day class in Seattle for a small group, but he chose to live webcast the class. It has been quite helpful.

these are the 8 parts of the course.

  1. ESTABLISH CREDIBILITY.
  2. CREATE VISIBILITY.
  3. EXPAND INTO MORE MARKETS.
  4. GET YOUR MESSAGE OUT IN A BIG WAY.
  5. EARN HIGHER FEES.
  6. INCREASE YOUR CONFIDENCE.
  7. STAND OUT FROM THE CROWD.
  8. GET MORE CLIENTS.




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