November 22, 2017, 9:59 pm

I get asked about social media strategy all the time. Social media marketing is just one tool in the Marketing toolbox. PR, advertising, website, online, offline, branding, PPC and so much more are all a part of marketing. Obviously, no one can do it all in small business.

Many want a short cut to success. As if there was a magic bullet. There isn’t.

Social media is a tool, a set of platforms for publishing. But what are you publishing?

The 4 questions you have to ask are:

1. What do you want to be known for? What is your super power?
2. Who do you want to engage with?
3. What do you want them to do?
4. How will you get their attention? How will you get them to engage?

4.5 Where do those people hang out online?

There isn’t a twitter strategy. There is a marketing strategy whereby twitter is one piece of the puzzle.

And sales is about being helpful and friendly. To make a friend you have to be a friend.

And finally, on social, be social, be interesting, engage with others.

Just some tips for your week.

7 of The Best Content Marketing Tools to Use in 2015

A great definition of a brand: “your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do…. the sum total of what we think and believe and feel about what this company makes” is the brand.





Identify Targets

Filed under: Marketing Tips,Offline Marketing,Online Marketing,Peter Radizeski,seth — Friday, October 4, 2013 @ 1:59 pm
“If you’re working in marketing, the temptation is to seek out and evangelize those that ‘don’t get it,’ to find and sell to the skeptics,” writes Seth Godin. “In fact, real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.”
I learned this lesson long ago. You can’t convince everyone that resale DSL isn’t the long term play. You can’t convince people that the money will go to Layer 1 or Layer 7. You can just talk to the people who get it. (Maybe they can convince others.)
Same with your business. You can’t convince everyone that cheap DSL or cable modem is the wrong avenue, but then you only have to convince one to two thousand of that (not millions).
Identify and Target the best and most profitable prospects.




8 Parts of Book Yourself Solid

Filed under: Marketing Tips,Offline Marketing,Online Marketing — Tuesday, May 21, 2013 @ 2:50 pm

Micheal Port wrote Book Yourself Solid in 2006. last month, he released Book Yourself Solid Illustrated. He has a workbook and now a web app that takes you through the course exercises. This week he did a live 3-day class in Seattle for a small group, but he chose to live webcast the class. It has been quite helpful.

these are the 8 parts of the course.

  1. ESTABLISH CREDIBILITY.
  2. CREATE VISIBILITY.
  3. EXPAND INTO MORE MARKETS.
  4. GET YOUR MESSAGE OUT IN A BIG WAY.
  5. EARN HIGHER FEES.
  6. INCREASE YOUR CONFIDENCE.
  7. STAND OUT FROM THE CROWD.
  8. GET MORE CLIENTS.




On Tuesday, September 18, 2012, I will be speaking about marketing at a conference in Chicago. The expo was nice enough to let me invite non-members to my sessions on that day at the James Hotel.

At 10 AM I am presenting How to Compete, a session I have done a couple of times about competing in the telecom sector. I will hit on these 3 sales scenarios:

      Do you get beat on Price?
      Is cable stealing your business?
      Are you having trouble selling Hosted PBX?

At 2:15 the session is Marketing: Grab your Umbrella, It’s Cloudy Out. In this session, I am going to run through cloud services you need to offer and how to market them. Fast paced.

At 4:15, Marketing in 3 Easy Steps will give you (at least) three action steps to take in order to market your cloud services.

All sessions are fast paced and I encourage questions.

There is a special day rate of just $49 for you to come to the expo – and that includes lunch and a luncheon keynote on Leadership. If interested, email me for the discount code. Hope to see you in Chicago!





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