November 22, 2017, 9:55 pm

Today is the episode 2 of Cranky Bastards Show with Antony Francis from Head of Lettuce Media; Joel Lopez of 2Z Consulting; and Peter Radizeski of RAD-INFO INC.  In this episode, we discuss Social Media Monitoring.  Listening is more important than Talking. (Sales Lessons # 1: that’s why we have 2 ears and 1 mouth.)  The thing to remember about social media is that it is supposed to be SOCIAL! Engagement does not mean puking, poking and publicizing. Would you do that face-to-face? It’s a lost art, conversation. We discuss ways to monitor your reputation including Google Alerts, Tweetdeck, search, Radian6 and People Browser.





Today is the episode 2 of Cranky Bastards Show with Antony Francis from Head of Lettuce Media; Joel Lopez of 2Z Consulting; and Peter Radizeski of RAD-INFO INC. In this episode, we discuss SEO (search engine optimization) for small businesses and online marketing for service businesses like doctors and restaurants. Take a listen. (It’s just 13 minutes).





Cranky Bastards Episode 1

Filed under: CrankyBastards,Peter Radizeski,podcast,social media — Monday, January 10, 2011 @ 9:30 am

Today is the first podcast from the Cranky Bastards: Antony Francis from Head of Lettuce Media; Joel Lopez of 2Z Consulting; and Peter Radizeski of RAD-INFO INC. In our first episode, we discuss social media strategy, which is kind of a misnomer since many people have NO strategy when it comes to using social media.





Talking with folks, my impression of social media  – all of it – blogging, podcasting, video, twitter, ning, Facebook – it’s all an experiment right now.

Social media impact is hard to measure – like, say, reputation management. But as @unmarketing says, “How do you ROI or measure your other business relationships?”

Right now, a social media experiment for a company would cost about $20K. But in 18 months to 2 years, it will likely cost 10x that. Get in now. Experiment. Fail. Try again.





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