November 22, 2017, 9:58 pm

Ship Your Art

Filed under: books,seth — Monday, November 14, 2016 @ 11:02 am

Seth Godin introduced Art as your contribution to the world in Linchpin. [If you don’t want to read the whole book, here is his short version in 14 pages called Brainwash.]

Seth even created a Ship It Journal to help the Artist, who he also called Genius, to ship – or to put the work out there, before it was perfect, before the timing was right (because when is the timing perfect?)

Jeff Goins discusses how the term Ship has now entered the lexicon of so many. [podcast with Seth]

More than ever, we need your contribution, your Art.





How to Dance with the Fear

Filed under: seth — Monday, July 7, 2014 @ 9:20 am

Seth Godin on V for Vulnerability, his children’s book for adults, in an interview with Debbie Millman.

Seth Godin on Vulnerability, Creative Courage, and How to Dance with the Fear: A Children’s Book for Grownups





Identify Targets

Filed under: Marketing Tips,Offline Marketing,Online Marketing,Peter Radizeski,seth — Friday, October 4, 2013 @ 1:59 pm
“If you’re working in marketing, the temptation is to seek out and evangelize those that ‘don’t get it,’ to find and sell to the skeptics,” writes Seth Godin. “In fact, real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.”
I learned this lesson long ago. You can’t convince everyone that resale DSL isn’t the long term play. You can’t convince people that the money will go to Layer 1 or Layer 7. You can just talk to the people who get it. (Maybe they can convince others.)
Same with your business. You can’t convince everyone that cheap DSL or cable modem is the wrong avenue, but then you only have to convince one to two thousand of that (not millions).
Identify and Target the best and most profitable prospects.




Are You Going to Krypton?

Filed under: Offline Marketing,seth — Wednesday, September 25, 2013 @ 3:04 pm

krypton-college

Krypton Community College is a new concept for learning from Seth Godin & crew. “Krypton is a new online/offline project based on a simple idea: we learn better when we do it together.

It’s a free course that makes it easy to organize an in-person ‘book group’ to discuss ideas–books, websites, TED talks and other varieties of useful learning.”

Krypton is a four-week in-person process of soft skills to Ship Your Art!

Krypton CC forum

Krypton Meetup

Krypton Community College swag

The first course that you teach in your community to people you know: Go: How to Overcome Fear, Pick Yourself, & Start a Project that Matters. There is a student and organizer set of notes on the blog.





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