November 22, 2017, 10:00 pm

Email Marketing Beats Social Media

Filed under: Marketing Seminars,Peter Radizeski,Strategy — Monday, May 9, 2016 @ 6:33 pm

All the likes, hearts, thumbs up, shares and re-tweets are a nice dopamine high, but that does not result in sales.

email-over-social

“About 66 percent of consumers have made a purchase as a result of an email marketing message — so why not use email marketing for your business? … If you’re already on social media, you know it’s a valuable tool for reaching new customers. But to get the most out of your social media marketing, you need to take that next step to get your fans and followers to join your email list. This way you can reach them where they go every day – their inbox.” [source]

DO YOU HAVE AN EMAIL MARKETING STRATEGY?

Do you want help put one in place?

In 4 weeks – one hour every Friday in June – together we will work on your marketing strategy. This is a do-it-yourself workshop with live coaching from me to help you accomplish these four things:

  1. Carve time out of your week to work with me on your marketing;
  2. Learn to articulate your value message or USP;
  3. Position yourself against competitors, and 
  4. Design a marketing plan to get the word out to your marketplace.  

Invest just $349 NOW to put your marketing strategy together.

If you have questions, please contact me at 813-963-5884 or email me at peter at marketingideaguy dot com.

THE ROI OF EMAIL MARKETING (and what you are missing out on):

email-marketing-return-on-investment





BUSINESS OWNERS TELL ME THEY DON’T HAVE TIME!

Most business owners are faced with the daily struggle of putting out fires and keeping the lights on. Marketing is a “Nice to Have”.

Haven’t you said, “I’ll get to it”?

I would like to help you change that by coaching you through a four week workshop to get your company’s engine for growth – your marketing – up and going.

Together we will walk through the steps necessary to get growing!

This Workshop will block time on your calendar to get it done! In 4 weeks in June for an hour per week we will work together on your Marketing Plan!  There will be just 5 people per workshop in order for everyone to get the attention they need. Don’t you want to get started?

This Marketing Workshop is designed for the do-it-yourself-er. For business owners that know that they need to do marketing but haven’t gotten around to it yet. The advantage of this workshop is that you will block time off your calendar for not just lessons, but time to get the work done. And you won’t be alone! You will be walking through this with 4 peers and RAD-INFO!

To work with me one on one consulting for your marketing would cost you $1000’s! Instead you can join this weekly meeting for 4 weeks and invest just $349! There are a limited number of seats in order for everyone to get the attention they deserve.

Register NOW! for 4 weekly 1 hour calls to jump start your Marketing! Starting June 3, 2016:

register-button_0





I get asked about social media strategy all the time. Social media marketing is just one tool in the Marketing toolbox. PR, advertising, website, online, offline, branding, PPC and so much more are all a part of marketing. Obviously, no one can do it all in small business.

Many want a short cut to success. As if there was a magic bullet. There isn’t.

Social media is a tool, a set of platforms for publishing. But what are you publishing?

The 4 questions you have to ask are:

1. What do you want to be known for? What is your super power?
2. Who do you want to engage with?
3. What do you want them to do?
4. How will you get their attention? How will you get them to engage?

4.5 Where do those people hang out online?

There isn’t a twitter strategy. There is a marketing strategy whereby twitter is one piece of the puzzle.

And sales is about being helpful and friendly. To make a friend you have to be a friend.

And finally, on social, be social, be interesting, engage with others.

Just some tips for your week.

7 of The Best Content Marketing Tools to Use in 2015

A great definition of a brand: “your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do…. the sum total of what we think and believe and feel about what this company makes” is the brand.





So You Want to Get Funded

Filed under: Marketing Tips,startup,Strategy — Wednesday, May 8, 2013 @ 12:57 pm

So you have this great idea you have been working on and you want to get funded. What do you do?

Ask yourself a bunch of questions:

Why do I need funding? There are friends and family; kickstarter and other crowd funding ventures; and there are sales strategies you could use.

Still want VC money, huh? Okay. Is it a killer idea? What’s the value proposition? Why should anyone care about it? Is all this on your website?

How good is your website?

Are you gaining traction at all – in sales or marketing?

Do you have a strong management team or at least a very experienced Board of Advisors?

Have you done any networking to meet with any VC’s or money people?

Have you applied to demo at DISRUPT or DEMO or any other expo?

Have you done media outreach? Have you talked to Sarah at TechCrunch or any other big blogger in your space?

When the VC googles you, your team, your product and your company, what will they find?

Not every idea gets funded. Most killer ideas do get funded, especially if they have some marketing in place, a business model and a strong team.

So you need money, but have you done all you can to make yourself visible enough to the money?





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