Seth Godin started with Permission Marketing, which was about getting permission for the attention of your audience. Your audience is your Tribe. His book Tribes is all about building and more importantly leading a tribe.
In The Dip, under 100 pages, Godin talks about knowing when to quit – and when to forge ahead.
In Purple Cow, he talks about being Remarkable. Baking something special into each product or service. “Advertising is for the boring!”
In Linchpin he combines it all. More than just building remarkable products and leading tribes, but putting Art into the world. Art is the gift you give the world. It’s about shipping your gift, your Genius, to the world. That can make you a purple cow. That will make you a Linchpin.
There are many ways to be a Linchpin. Your art can be in connecting people, like Keith Ferrazi or Michelle Welsh. Your art can be about making the complex simple. In programming and in tech sales, this skill is needed to be successful.
When I read Linchpin, it tied all of the other books together for me.
As a consultant, I am a freelancer. Freelancers have their own set of challenges. One is how to set yourself apart. Risk and fear play roles in many people’s minds. (That’s the Lizard Brain talking – IGNORE it!) The mindset for being a successful freelancer is significant if you are want to separate yourself from the crowd of web designers, marketing consultants, social media guru, etc.
When I went to the Pick Yourself event, Seth was giving us permission to go do our Art. Go be Weird. Go Ship!
Poke the Box and We are All Weird were books to help people realize that Picking Yourself and taking risk – being weird, shipping good enough art – are necessary. Risk and experimentation help us hone our craft. Weirdness helps us stand out.
I’m not discounting his other books – Meatball Sundae, All Marketers, Big Red Fez, Knock Knock, Prize Inside. I think those were stand alone guides for marketers for this new age of marketing – blogs, websites, social media, etc. Valuable books, just outside the map of Linchpin.
Just some thoughts today as I was asked about Seth’s books today on twitter, last week at BarCamp Tampa, and by Vic.