April 24, 2018, 9:07 pm

Questioning Everything

Filed under: Peter Radizeski,Strategy — Monday, November 26, 2012 @ 1:33 pm

What do I need to do?
What do I want to do?
[hardly ever the same thing]

How many should’s do you have?

What are my priorities?
How do I focus on what is important, not just urgent?
What prompts me to do what I need to do?
How do I get more of the right things done in even less time?
How do I measure success?
Am I being effective? Or just efficient?
How could I do less and consequently achieve more?
What is obvious if I looked at it differently?

What Counts? Everything Counts.

What to be Unstoppable? Keeping working on yourself and the rest will take care of itself.

The Business of Running a Business

Filed under: Free Tips,Peter Radizeski,Strategy,Unique Ideas — Sunday, November 25, 2012 @ 8:27 pm

Online Resources:

  • Surveymonkey – to survey or poll your customers.
  • Mailchimp, iContact – for email marketing with metrics
  • campaignercrm.com – email marketing and CRM
  • Eventbrite, Punchbowl – invites for webinars, lunch-n-learns
  • Freshbooks, QuickBooks, Batchbook, insightly – invoicing and CRM
  • Go Cloud for CRM, email and Apps with Office365,┬áZoho or Google Apps*
  • Slideshare – for your marketing Google juice

*You need to use Cloud services to sell cloud!

How to Market your Consulting Biz (slides)

Offline Resources:

Other things mentioned during the presentation:

SELLECOM 2: Selling Cloud Services

Jim Rohn

Goal Setting

Seth Godin – Permission Marketing, The Dip, Linchpin, Knock Knock and more!

Tom Peters – Brand You and In Search of Excellence

Michael Port – Book Yourself Solid

GTD – Get Things Done

TCA Certified Telecom Professional!

Marketing Outrageously

Master Mind Group and here.

Need a Coach? Jim Rohn, Noomii, Find Your Coach, and CoachU.

EO and CEO member peer groups.


Lessons From Startup Weekend

Filed under: Peter Radizeski,Strategy,Unique Ideas — Sunday, November 18, 2012 @ 2:57 pm

Tampa’s third Startup Weekend was this weekend. It is a 54 hour stretch from Friday evening till Sunday evening, where the community comes together to create startups – in 54 hours!

You show up with an idea for a startup. All the attendees vote on the ideas to see which ones will be worked on. Teams are formed to work on the top ideas.

The best ideas do not always win. The clearest messaging wins. The idea owner that can socialize his idea and create a team wins.

There are lessons to be learned. First and foremost: Fail Fast!

Attendees didn’t know everyone and what their skills were. We live in a time of Google+, FB, LinkedIn, WeareTampaBay, Nulister — plenty of places to figure out what people do.

There is also twitter to ask: Hey looking for ______ @ #SWT

How about old-fashioned face-to-face networking — work the room!

Each team has to have a programmer, a business person and an idea creator – at a minimum. Coaches are available. Plus, like Who Wants to be a Millionaire, you can call a friend or Skype on in via video-chat.

The weekend culminates in a pitch. This is where the rubber meets the road. Can you clearly and concisely tell the audience (and judges) what your idea is, what problem it solves and how you will go-to-market?

Well, got to go listen to the pitches!

A Brief on Seth’s Books

Filed under: Peter Radizeski,Strategy,Unique Ideas — Friday, October 19, 2012 @ 10:23 am

Seth Godin started with Permission Marketing, which was about getting permission for the attention of your audience. Your audience is your Tribe. His book Tribes is all about building and more importantly leading a tribe.

In The Dip, under 100 pages, Godin talks about knowing when to quit – and when to forge ahead.

In Purple Cow, he talks about being Remarkable. Baking something special into each product or service. “Advertising is for the boring!”

In Linchpin he combines it all. More than just building remarkable products and leading tribes, but putting Art into the world. Art is the gift you give the world. It’s about shipping your gift, your Genius, to the world. That can make you a purple cow. That will make you a Linchpin.

There are many ways to be a Linchpin. Your art can be in connecting people, like Keith Ferrazi or Michelle Welsh. Your art can be about making the complex simple. In programming and in tech sales, this skill is needed to be successful.

When I read Linchpin, it tied all of the other books together for me.

As a consultant, I am a freelancer. Freelancers have their own set of challenges. One is how to set yourself apart. Risk and fear play roles in many people’s minds. (That’s the Lizard Brain talking – IGNORE it!) The mindset for being a successful freelancer is significant if you are want to separate yourself from the crowd of web designers, marketing consultants, social media guru, etc.

When I went to the Pick Yourself event, Seth was giving us permission to go do our Art. Go be Weird. Go Ship!

Poke the Box and We are All Weird were books to help people realize that Picking Yourself and taking risk – being weird, shipping good enough art – are necessary. Risk and experimentation help us hone our craft. Weirdness helps us stand out.

I’m not discounting his other books – Meatball Sundae, All Marketers, Big Red Fez, Knock Knock, Prize Inside. I think those were stand alone guides for marketers for this new age of marketing – blogs, websites, social media, etc. Valuable books, just outside the map of Linchpin.

Just some thoughts today as I was asked about Seth’s books today on twitter, last week at BarCamp Tampa, and by Vic.

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