I get asked about social media strategy all the time. Social media marketing is just one tool in the Marketing toolbox. PR, advertising, website, online, offline, branding, PPC and so much more are all a part of marketing. Obviously, no one can do it all in small business.
Many want a short cut to success. As if there was a magic bullet. There isn’t.
Social media is a tool, a set of platforms for publishing. But what are you publishing?
The 4 questions you have to ask are:
1. What do you want to be known for? What is your super power?
2. Who do you want to engage with?
3. What do you want them to do?
4. How will you get their attention? How will you get them to engage?
4.5 Where do those people hang out online?
There isn’t a twitter strategy. There is a marketing strategy whereby twitter is one piece of the puzzle.
And sales is about being helpful and friendly. To make a friend you have to be a friend.
And finally, on social, be social, be interesting, engage with others.
Just some tips for your week.
A great definition of a brand: “your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do…. the sum total of what we think and believe and feel about what this company makes” is the brand.